Thursday, October 27, 2005

Weblogs: Jesus Junk and Christian Kitsch - What is kitsch?

Codex Blogspot: "In the 1990s the sales of Christian products exceeded 3 billion annually -- and that's just in the United States! Advanced capitalism, with its outsourcing, niche marketing, and new marketing and advertising techniques has clearly demonstrated that anything -- absolutely anything -- can become a commodity. This results in the reduction of beliefs, symbols, and religious practices into 'free-floating signifiers' to be consumed like anything else. The result is the proliferation of what some would consider 'kitsch.'"

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