Musings: This ain't no bomb shelter

I got a candy bar from the vending machine today, ate it, then looked at the print inside the wrapper. Visit the snickers.com Web site and enter this code for a chance to win NFL prizes, it said. So I called up the site, clicked the link, and was told: Sorry, this contest expired in October.

So how old was that candy bar, I wonder? And what does it say about the company that makes -- not to mention the vending machine company that vends -- a candy bar that outlasts a months-long prize contest by several months more? It's not like I live in a bomb shelter and want my calories to last for a year or more...