Humor: consumerism as IQ test

Every now and then, I run across a statement in an article or opinion piece, coined by some pundit or trend wonk or comedian, that zings a consumer trend like you know we all would if we'd thought of it first.

Remember Zubaz, that flash-in-the-pants fad that amounted to black zebra stripes on white athletic pants? A comedian said, "Wearing Zubaz is like carrying a big neon sign on your head that says 'I'm stupid'!"

I once ran across a pundit who posited, "We have an intelligence test: Put water in a bottle and see if anyone buys it."