Wednesday, June 22, 2005

Peeves: beverage ads

To the tune of "I would do anything for love," a young man demonstrates devotion to his girlfriend by a making a tampon run (complete with price check) and other sacrificial gestures; then she tries to steal a sip from his Dr Pepper and he leaves her.

After newlyweds enter their "just married" limousine, the bride confesses to an indiscretion involving photos and a website, but it's no biggie to the groom; then she claims Miller tastes better than Bud, and he yells at her to "Get out!"

Commercial makers typically demonstrate inordinate hubris in their enthusiasm for mundane products; but to smear the institutions of romantic devotion and marital commitment to shill those products seems reprehensible -- it feels dirtier than usual, anyway.

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