Press: Loosing Google's Lock on the Past - NYT

Loosing Google's Lock on the Past - New York Times: "Therefore, the secret to burying unflattering Web details about yourself is to create a preferred version of the facts on a home page or a blog of your own, then devise a strategy to get high-ranking Web sites to link to you. Many people assume that a Google ranking has something to do with Web traffic, but that is incorrect, as is the notion that the more links a site has, the higher its PageRank. "