Thursday, July 28, 2005

Ads: Anything with opera in it

I hear ads sung to opera all too often -- that is, I wish I didn't have to hear any at all. The lyrical challenge of writing yet another ad to the bowdlerized tune of one of humanity's greatest musical compositions seems to tempt ad makers to do their best, but it always falls on its bum like a corpulent chaunteuse with vapors -- that is, shows ad makers to be utter hacks with little or no artistic sensitivity who have sold their humanity in order to shill, shill, shill.

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