Weblogs: Ad campaign tells boys to control testosterone

Adrants - Marketing and Advertising News With Attitude: "A recently launched California ad campaign, called My Strength [is not for hurting] with taglines such as, 'So when she wanted me to stop, I stopped,' and 'So when I paid for our date, she didn't owe me' is encouraging boys to eschew the usual boys club silence and become more active in preventing sexual assaults and reporting them after they occur."