Wednesday, September 14, 2005

Ads: Drugs on TV

Forget the blatant pandering of Viagra and its ilk to the video-glazed masses (as in one commercial, where crowds of men and women leap, cavort and "boogie down"); take any drug commercial and you have a panoply of psychology to study for a decade of college mass communications courses. Let's baldly summarize, amalgamate and read between the lines of the statements from just a few ads:

I was becoming so decrepit, I couldn't enjoy diddly-squat with my spouse or grandkids.
My pharmacist said I don't have to be so glum.
So I bugged my doctor about this drug and now my life is fine.
Life was a boring expanse of ennui but now everything is hunky dory.
Now my kids don't mumble behind my back any more.
My wife not only looks at me but now she beams at me adoringly, and this isn't even a Viagra ad.

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