Peeves: Phillips commercial

In a TV commercial for Phillips caplets (something about cramps), a librarian seizes her nethers as her book cart careens down a ramp and knocks over every freestanding bookrack (and, presumably, patron) in the library. The feigned perkiness of this commercial, paired with its mayhem played supposedly for humorous effect, is only two steps above (for example) a pilot who seizes his crotch, nearly piles his plane into an office tower and then grins while giving a thumbs-up as he narrowly averts the collision (only because the storyboard would preclude said schmaltzy delivery if mayhem did ensue in such a scene).