Press: You are not my friend - TIME

You Are Not My Friend - TIME:

"And like the abrasively direct ads for tinctures and cleaning products at the beginning of the advertising age, our self-branding is none too subtle. We are a blunt lot, in our bikinis and our demands that our friends go right now to check out our blog postings. We've gone 40 years back, to sales tactics predating irony, self-deprecation and actual modesty. We are, as a social network, all so awesome that we will soon not be able to type the number 1, because we will have worn out the exclamation point that shares its key."