Friday, March 05, 2010

Netflix: Netflix hates its most active members

Robowriter here. Sure, under the new fluffy airhead design I can still get to Friends by the tiny link at the bottom of the page (hm, all but hidden away like New Releases under the tiny RSS link) but it requires many more steps and is so time-consuming as to be useless. (The system has already been so slow that my extremely fast machine has not been able to call up my Notebook page for 13 months now.) Sure, I can pound a nail in with my thumb -- but why would I?

What really fries me though is the loss of the Top 10 lists on the movie page plus the link to add a movie to my lists (and esp. to see what lists it's already on). I cannot tell you how convoluted listmaking has now become. It was a tedious labor of love before but now it's four times as much tedium. I'm pretty sure I cannot continue listmaking at this pace.

I've always told everyone "Netflix rocks!" Now I can no longer say that. Why? Netflix clearly hates its most active and supportive members who give their time and enthusiasm to promoting Netflix and its movies to others. Netflix clearly hates its community features, repeatedly tries to get rid of them, and therefore its most loyal customers.

I don't mind the airy design per se. Just don't take away useful features! Removing value only alienates your customers, Netflix. Bring back the Friends tab and the Top 10 lists!


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