Press: Branding for the Lord [CSM]

(via Rebecca's Pocket: "Churches seeking marketing-savvy breed of pastors" - Christian Science Monitor

"'The church in more ways than not is mirroring Wall Street and the world and Madison Avenue,' says H. B. London, vice president of pastoral ministries at Focus on the Family, a national resource network for evangelical Christians. 'We're [lagging] behind them to a certain degree, but we're using all their techniques.'

What would Jesus do?"