Ads: Herky jerky

I saw a billboard for beef jerky that said "Fun Size A Cow." (It's been a long day, so I had to keep reading the sign, because my eyes wanted to put "Have" in the middle.) What's this: Promote the concept of chopping an entire cow into "fun-sized" chunks of beef -- commoditized snarf-'em-up consumerism like McNuggets and Snickers minis? It's ghoulishly reductionist and reminiscent of the Futurama commercial that parodies that very mentality: "Glergsnag's Human Rinds: It's a cruncha-muncha-buncha human!" I don't think we'd like that (leather) shoe if it were on another's foot.