An excerpt via NPR: "Lloyd Hill helped build Applebee's International into the world's largest casual dining chain despite his lack of experience in the restaurant business, middling reviews of the chain's food, and the challenges of running a 'neighborhood grill and bar' in 1,700 neighborhoods.
Rick Warren preached to 21,000 worshipers each week, inspired countless megachurch copycats, and wrote the best-selling hardcover in U.S. history just two decades after starting his southern California ministry with no money, no church, no members, and no home.
Each case makes you wonder: How did that happen? The answers are in this book, which goes behind the scenes of political campaigns, corporate boardrooms, and church services to reveal how these and other leaders succeed in an era of intense transition. Whether your product is a candidate, a hamburger, or the word of God, the challenge is the same: How do you connect with a fast-changing public and get them to buy what you're selling?
But this book is not just about America's successful leaders. It's also about the people they lead. Anxious witnesses to terrorism, technological revolutions, and globalization, Americans are making seismic changes in the ways they live, work, and play -- and those choices ultimately determine how they vote, what they buy, and how they spend their Sunday mornings. People are adjusting their lifestyles for many reasons, chief among them their insatiable hunger for community, connection, and a higher purpose in life. Presidents Bush and Clinton, and Hill and Warren, figured that out, one of the many things they have in common."